The only business event that will show you:
• How to build AI automations & agents
• What hybrid (Human x AI) growth teams look like
• GPT Ranking: GEO Cheatsheet
• How to maximize GPT Masterclass
• How to 10x social content with AI
The rules of growth are changing. AI, automation, and intelligent tools are unlocking massive opportunities—but only for those ready to evolve. In this new era, scaling without purpose is no longer an option.
We’re bringing together AI pioneers, growth leaders, and impact makers across four dynamic stages: Growth, Ecommerce, Impact & Pitch. Expect sharp strategies, bold ideas—and an epic party with artists, DJs, and like-minded people.
Previously on Sprints & Sneakers:
In 2024, we welcomed speakers from Check, Google, and AFAS, plus TEDx icon Matthijs Schouten. Past acts include De Jeugd, Vengaboys, and Goldband. Every year, we raise the bar. 2025 will be our boldest edition yet.
At 4 different stages
Revolutionizing with AI
Radboud University, Professor - Artificial Intelligence
Join Pim Haselager to understand how self-learning AI systems are driving critical business decisions today, and why transparency and explainability are essential for building trust in AI-driven processes.
Key learnings
• How to be you with(out) AI
• What are the possibilities for meaningful human control over AI
• How can we use AI for sustainable growth
Transforming traditional commodity market
Louis Manu, the founder of Wi-flix makes entertainment available to the African people. he is the mastermind behind a groundbreaking marketing strategy, has successfully gained millions of customers across Africa at an astonishing $0.07 CPA. By expertly navigating the complexities of the African market, Louis has proven how to introduce Western products effectively while competing with global giants like Netflix.
Reason to attend: Discover how Louis successfully introduced a Western product to Africa, overcame market challenges, and achieved record-breaking customer acquisition numbers.
Key learnings
• Discover how to successfully introduce a Western product to Africa and effectively compete with giants like Netflix.
• Learn how prioritizing profit with purpose can create lasting impact across an entire continent.
• Explore our go-to-market strategy and uncover the powerful second-mover advantages that Africa offered usBuilding a DTC brand that balances profit and purpose.
Combining product innovation with growth
Co-founder of Ekster, transformed a simple idea into a global brand by reimagining everyday carry essentials for the modern world. His journey from a university classroom to leading a company recognized by Forbes' 30 Under 30 list exemplifies innovation and strategic growth.
Reason to come: Discover how Olivier built a $50M+ DTC brand by combining product innovation with strategic growth marketing.
Key learnings
• How to scale your ecommerce brand globally.
• Why retention matters most for lasting growth.
• Retention can double your acquisition efforts.
Transforming traditional commodity market
Lukas Grosfeld, co-founder of Wakuli, is revolutionizing the coffee industry by making specialty coffee both accessible and sustainable. His approach combines ethical sourcing with innovative business strategies to benefit both farmers and consumers.
Reason to attend: Discover how Lukas is transforming a traditional commodity market through a mission-driven, scalable business model.
Key learnings
• Building a DTC brand that balances profit and purpose.
• Omnichannel strategies to boost engagement and growth.
• Ensuring fairness through transparent supply chains.
How to build a high-performing B2B marketing machine
Dorus Kaandorp, Team Lead B2B Marketing at Sprints & Sneakers, makes the most unsexy niches interesting. He blends creative storytelling and content with tech-savy experiments to scale 20+ B2B brands. In 2025 alone, he was responsible for generating over €500 million in pipeline. And this amount is growing.
Reason to attend:
Tired of shallow hacks and templated tactics? Dorus believes that real growth starts with real connection. Join his in-person session and experience what happens when strategy, authenticity, and energy collide.
Key learnings:
• How to build a high-performing B2B marketing machine using creativity, automation, and clear strategic thinking.
• With new tools flooding your LinkedIn feed daily, learn how to separate the hype from the tactics that actually work.
Meet our sponsors
All the important details before attending the festival for growth.
From legendary magician Hans Kazàn to a dazzling drag queen, our hosts know how to steal the show. Last year, they brought magic, sparkle, and unforgettable energy to the stage.
This year’s host? We’ll reveal that soon… but trust us, it’s worth the wait. One thing’s for sure: we don’t just bring together the brightest minds in AI, automation, and digital transformation — we make sure it’s unforgettable.
